Pay for a Shopify product-content app when you need CSV bulk, a side-by-side compare, or revert to a stored snapshot. For one description, Sidekick in the desktop admin is enough, and it is already there. Squadexa AI is worth the subscription when the catalog is the job: many products, a review step, and a way to publish or roll back fields on purpose.

Free is $0 and single-product generation only. Basic is $9 a month and CSV bulk of up to 10 products per job. Pro is $49 a month, CSV bulk of up to 50 products per job, and a Shopify import CSV download. The catalog does not publish a word allowance, and it does not include an Enterprise plan. If you will not use bulk, do not buy Basic. Stay on Free for a single generation, or stay in Sidekick and skip the app.

Start from the number of products

Count the products that actually need new copy. A store with one new arrival this week has a one-product job. A store that imported two hundred titles and empty descriptions has a catalog job. The subscription is justified by the second store, and only for the rows a person will review. Paying to generate text nobody reads is a faster way to publish mistakes.

Separate the rows. Handmade descriptions that already state material, size, and use can stay. Empty descriptions and duplicated slogans are the batch. If that second group is under a handful, write them in the admin. If it is closer to ten or fifty, a CSV job matches the plan limits. Split anything larger into jobs of 10 on Basic or 50 on Pro.

  • One product: Sidekick on desktop, or Free single generation if you also want the SEO title, meta description, and tags drafted.
  • About 10 products: Basic, if you will review each draft before publish.
  • Up to 50 products in a job: Pro, if you also want the Shopify import CSV.

There is no word cap to buy

Older plan cards have shown monthly word figures. Those figures are not the catalog statement for this article. Do not choose a plan because it advertises a word ceiling. The home dashboard can show words used and words remaining. The number of that allowance is not published in the source used here, so it is not a reason to upgrade.

What is published is products per CSV job, plus the import file on Pro. A merchant who asks “how many words do I get?” should be answered with the job size they can run and the review time they have. A 50-product job of careful descriptions is a writing project. It is not a word bundle.

Jobs Sidekick already does

Shopify Help documents Sidekick as a way to draft a product description from the product editor. It runs on a desktop computer. Phones are excluded on that help page. You open the product, use the generate control in the description toolbar, provide a title and features, edit the text, and save. You are responsible for accuracy, because the draft can add benefits you did not list.

That is the whole one-description job. Sidekick does not need an install beyond Shopify itself. The help page used here does not document a CSV of 10 or 50 products, a compare view, or a revert snapshot. Those gaps are why a catalog app exists. They are not a reason to install an app when the description box is the only empty field.

Squadexa also places an action link, “Generate by SquadexaAI,” on the product details page. That link opens the app. It is convenient when you have already decided to use the app’s fields. It is an extra step when Sidekick can fill the description you are staring at.

Jobs on Basic and Pro

Basic is the first paid reason. The plan card lists CSV generation up to 10 products per job and regenerate-existing. Regenerate picks a live product, snapshots the current SEO fields, drafts a replacement, and keeps the original beside the new text. From that comparison you can push one field — title, description, meta title, meta description, or tags — or save the draft without touching Shopify. Revert writes the pre-regeneration snapshot back onto the live product. The page does not state how long the snapshot is kept.

Pro keeps those jobs and changes the ceiling. Fifty products per CSV job is the Pro number. The Shopify import CSV download is the other Pro feature. The file maps to Shopify’s import columns, including handle, body HTML, variant price, and SEO fields. Open it before you import. A generation job fills the app library. It does not replace live copy until you publish or import.

PlanPriceWhat you are paying for

Free

$0

Single generation: description, SEO title, meta description, feature bullets, and tags.

Basic

$9 a month

CSV up to 10 products per job, and regenerate-existing with compare.

Pro

$49 a month

CSV up to 50 products per job, plus Shopify import CSV download.

Move to Basic when you will review a job of about 10 products. Move to Pro when the job is routinely above 10 and you want the import file.

A no-buy outcome

Leave without a subscription when the list below describes you. You write a few descriptions a month. You are willing to type the specs into a Sidekick prompt and edit the paragraph in the product admin. You do not need a CSV, a stored snapshot, or an import file. That is a complete workflow. It costs the Shopify plan you already pay, and it avoids a second tool.

Buy when the list looks like this instead. More than a small set of products need copy in the same week. You want the SEO title and meta description drafted with the body. You want to compare against the live text and revert the pre-regeneration snapshot if a field was wrong. You will assign a person to read measurements and claims before publish. Those are catalog reasons. They are the only reasons this article supports for paying $9 or $49 a month.

  • Skip Basic if you will not upload a CSV and will not regenerate existing products.
  • Skip Pro if 10 products per job is enough and you do not need the import file.
  • Skip the app entirely for a single description Sidekick can draft on desktop.

Questions about paying for product content

Does the catalog include an Enterprise plan?

No. The plans in this article are Free, Basic, and Pro. Ignore a higher tier if it is not in the statement you are using to buy.

Does Free include CSV?

No. Free is single-product generation only. CSV starts at Basic, at 10 products per job.

Is Sidekick enough?

For one description, yes. Use the desktop admin, edit the draft, and save. Add a paid plan when the work is a catalog workflow you will actually run.

Pay for CSV bulk, compare, and revert when the catalog needs them, and keep one-off descriptions in Sidekick. The current plan split is on Squadexa AI.