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Custom cart → Shopify migrationJewellery & giftsUnited Kingdom

EcoWoodRings

Moved from a custom PHP cart to Shopify, with prices shown in every shopper's currency

EcoWoodRings on desktop, laptop and phone
All products
transferred without any data loss
Multi-currency
prices by country
Mar 2022
launched in the UK
01

The challenge

The store ran on a custom PHP cart. The goal was a smoother shopping flow on Shopify, with prices that match each shopper's country.

02

Our approach

Leaving a custom-built cart meant there was no standard export, so we planned the data move product by product. We brought the brand design across to Shopify, built custom filtering for a catalogue of handmade rings, and protected search rankings throughout.

03

What we built

  • Custom cart → ShopifyEvery product moved from a proprietary PHP cart with no data loss.
  • Local currency pricingPrices shown in each shopper's own currency based on their country.
  • Custom filter appTailored filtering to find rings by wood, metal, style and size.
  • Faster pagesPage speed improved compared with the old cart.
  • SEO keptSearch visibility maintained through the move.
04

The results

A smoother store flow on Shopify with prices that match each visitor's country, giving the business a stronger base to grow.

Inside the build

Designed for the phone first

Most shoppers arrive on mobile, so every key page was designed and tested at phone size.

EcoWoodRings: Home page on mobile
Home page
EcoWoodRings: Collection page on mobile
Collection page
EcoWoodRings: Product page on mobile
Product page
EcoWoodRings: Product details on mobile
Product details
Squadkin Technologies improved the e-commerce website's flow and reflected the prices according to the user's country. The improvements enabled the client to provide their consumers with a more solid business foundation.
Laura PerezLaura PerezMarketing Director, Eco Wood Rings

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