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New Shopify storeBeauty & skin careIndia

Kayapalat Care

A skincare store where shoppers find the right product by skin type, concern or ingredient

Kayapalat Care on desktop, laptop and phone
3 ways
to filter: skin type, concern, ingredient
June 2023
launched in India
01

The challenge

Skincare shoppers want details: ingredients, skin type and how to use each product. Most visit on their phones, and product photos had to stay sharp without slowing the site.

02

Our approach

We studied how skincare shoppers decide: they check ingredients, skin type and how to use a product before they buy. So we designed the catalogue around those questions, built rich product pages that answer them, and spent real time keeping sharp product photos fast on mobile data.

03

What we built

  • Skin-type and ingredient filtersShoppers narrow the range by skin type, concern or ingredient in a tap.
  • Product pages that build trustIngredients, how to use, benefits and real customer reviews on every product.
  • Fast, sharp imagesTexture-rich product photos optimised so pages still load quickly.
  • Mobile conversion workThumb-friendly navigation, search and checkout for phone shoppers.
  • Reviews and communityReview collection and display set up to keep feedback organised and useful.
  • SEO setupCategory and product content structured to be found on Google.
04

The results

Easy filters, product pages with ingredients, usage tips and reviews, and fast-loading images. More people found the store on Google, stayed longer and bought more.

Inside the build

Designed for the phone first

Most shoppers arrive on mobile, so every key page was designed and tested at phone size.

Kayapalat Care: Home page on mobile
Home page
Kayapalat Care: Category page on mobile
Category page
Kayapalat Care: Product page on mobile
Product page
Kayapalat Care: Product details on mobile
Product details
Kayapalat Care: Search on mobile
Search

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