The challenge
Skincare shoppers want details: ingredients, skin type and how to use each product. Most visit on their phones, and product photos had to stay sharp without slowing the site.
A skincare store where shoppers find the right product by skin type, concern or ingredient

Skincare shoppers want details: ingredients, skin type and how to use each product. Most visit on their phones, and product photos had to stay sharp without slowing the site.
We studied how skincare shoppers decide: they check ingredients, skin type and how to use a product before they buy. So we designed the catalogue around those questions, built rich product pages that answer them, and spent real time keeping sharp product photos fast on mobile data.
Easy filters, product pages with ingredients, usage tips and reviews, and fast-loading images. More people found the store on Google, stayed longer and bought more.
Most shoppers arrive on mobile, so every key page was designed and tested at phone size.






A bold fashion store, designed and launched in 10 days over Diwali

A Shopify Plus store for PopSockets in Australia, with a custom design-your-own product feature
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